THE BRIEF

Provide visual mood boards that capture the spirit, look, and lifestyle of the Who What Wear, Byrdie, & MyDomaine woman.


THE WHO WHAT WEAR WOMAN

The Who What Wear woman is confident and free. She appreciates fashion as a form of art and self expression and is constantly inspired by her surroundings.  She has her own style, a strong sense of self, and believes that all women have unique strengths. 

 

THE BYRDIE WOMAN

The Byrdie woman is ambitious, inventive, and resourceful. She's the friend you go to when you need to know what the best new product or beauty secret is, or the one who's opinion you ask before you get bangs. She is inspired by the human form and gets excited by trends and movements.

 

THE MYDOMAINE WOMAN

The MyDomaine woman embodies a lifestyle that is relatable yet captivating. She'll teach you how to make the best homemade tacos and will gladly help you decorate your new home office. She's well-rounded in her knowledge about wellness, travel, and design and is always looking to be inspired.