The Art of Looking


This project is my response to a creative brief set by Fabien Baron and i-D surrounding the art of looking.  

The visual experiences we have in life prime us for new ones, and our developed expectations have a way of removing us from what's actually happening. The way we see things is biased by the mind's desire for logic. My concept focuses on disrupting this bias in order to see something in a way that isn't logical. 



directed by jeanie mordukhay
edited by ari fararooy
music by dylan caderao
photographs by kayla varley

styling by melynda choothesa
hair by hilda flores
makeup by zaheer sukhnandan


hannah dannelly
sirena warren
river johnson
lena ross
bri pollard
saida ducasse


special thanks:
kayla varley
ari fararooy
nick d’amico
kamilla eliezer


in chronological order from video:

woman #1
Ralph Lauren men's white button up
Early 90s Nicole Miller cocktail dress

woman #2
Theory turtleneck cotton shirt
Vintage Gap leather skirt
Satin bow tie: stylist's own 

woman #3
Philippe Adec Paris pinstripe blazer
90s Kenzo Paris wrap skirt
Ray Ban glasses



woman #4
B James Leather Unisex Tunic

woman #5
Janesuda Thailand jumper

woman #6
Vietnamese Au Dai: Duy Boutique
(Saigon, Vietnam)
Kelly Bui Vest
Satin trousers: stylist's own